In the clean and tidy office, there is a rose oil painting and a world map. Chang Ming, the president of the County Council for the Promotion of International Trade, who just returned from the China (Kunshan) International Fragrance Exhibition, is pondering at the table. He devoted many years of research and research to Pingyin Rose, and he paid special attention to the future of this small flower.

Take the initiative, Rose fragrance and fragrance exhibition

   Chang Ming introduced that International Aroma Exhibition is one of the most professional exhibitions in China. The difference from other exhibitions is that exhibitors are not end consumers, but major raw material suppliers and processing companies. If they can cooperate with them, they will undoubtedly Expanding the influence of Pingyin Rose and expanding the broader market is unmatched by many small exhibitions. However, at the 2016 exhibition, there was no figure of Pingyin Rose, which made Chang Ming’s heart sour. He made up his mind that he must participate in the next year's show.

   This year, the County Council for the Promotion of International Trade took the initiative to contact the main signboard of Pingyin Rose, and organized the backbone rose enterprises to participate in the exhibition, so that more people can understand the Pingyin rose. Sure enough, in front of the booth of Pingyin Rose on the first day of the exhibition, it attracted a large number of domestic and foreign people. The 12 enterprises in our county gathered together to show the unique charm of “Hometown of Chinese Roses”.

Deep cultivation, creating a rose brand

   Blacksmith need its own hardware. Compared with other international products, the county rose industry recognizes that there is still a long way to go. At present, China lacks uniform standards for rose quality, and the authority identification mechanism is not perfect. At the same time, the rose product line in our county is too long, the variety is complex, and it lacks competitiveness. The French did not process the grapes into various foods, but instead focused on wine research and development, and finally achieved a global brand that combines history, culture and quality – Lafite. Chang Ming believes that Pingyin Rose has the same geographical location and climatic conditions as the Bordeaux region of France. The quality of the rose is impeccable and impeccable. The topic left to the industry is “how to build a brand and enhance the popularity of Pingyin Rose”.

   Under the conditions of market economy, the products are no longer aimed at the volume, but the production mode from the market end to the processing end to the planting end should be formed, and production should be made on demand to create a professional and customized new business concept. Chang Ming said that “Pingyin Rose” has the “Geographical Marking Certification Mark” approved by the State Administration for Industry and Commerce and is a geographical indication protection product. Foreign companies cannot use the “Pingyin Rose” brand. Therefore, Pingyin will make good use of this unique brand resource. For example, Huamei Bio, who invested 10 million yuan to hire Ye Maozhong's planning agency, used one or two unique colors and a dial of three o'clock in the afternoon as a characteristic mark. After long-term market instillation, consumers can recognize flowers at a glance. "product.

Industry standard, piloting the national rose market

   Pingyin has a history of planting roses for more than 2,000 years. The planting scale is more than 60,000 mu, and the climate and geographical advantages of 38 degrees north latitude make Pingyin Rose also play a pivotal role in the world. Pingyin, the “hometown of Chinese roses”, has the ability to formulate rose market standards and pricing power. Our county introduced Yungu Group and established Pingyin Rose Commodity Trading Center to attract more enterprises to settle in. At that time, Pingyin will also become the distribution center of rose products and the maker of industry standards.

   At present, the development of the Pingyin rose industry is just right. Only take the initiative to attack, strengthen brand building, extend the industrial chain, and rely on science and technology to support the development opportunities and occupy the forefront of the market.