I remember that at the beginning of the 2017 New Year, when I was browsing the news, I was attracted by an article titled 'Small Grass Economics Holding the Big Aroma Industry' Bullhorn'. Then I found a series of articles about the direction of aromatic application, such as "Two Children." The economy is 3 trillion big cakes, the aroma industry is on the cusp", "Can the aroma treatment really improve the national 'sub-health'?", "Fangfang, the feast", "fragrance, let your pet grow up healthily", etc. Wait, let me be the loyal fans of this essential oil and plant added toiletries. After so many years of use, the benefits are naturally obvious, but not everyone is as lucky as I am, I have found good products from the beginning, and have learned more about the uses and characteristics of aromatic products in the process of interacting with the brand. Now I can also solve some simple problems for my little sisters. I searched the official website (www.ciaie.com.cn) by text search, and I am very fortunate. China has a platform that is displayed in the entire industrial chain of the aroma industry, and is known as the “aromatic exhibition”. As an exhibitor who has been in business for more than ten years, the keenness of touching new things is an occupational disease rooted in my bone marrow, so I did not hesitate to pay attention to the WeChat public letter of the fragrance exhibition, and regularly visit the official website of the fragrance exhibition. After tracking for more than half a year, I really understood a lot of things. Seeing that the opening time of the August 18th exhibition is getting closer and closer, I came to see a fragrance exhibition from the perspective of a professional exhibitor.

Despite the strong impact of e-commerce and online transactions, the exhibition is still an indispensable platform to promote industrial development and promote industry exchanges and cooperation. However, from the perspective of the industry of aromatic industry, I sincerely admire the organizing committee of the fragrance exhibition. Although the aroma industry runs through the first, second and third industries, the industrial chain is not too long, but there are not many practitioners in the real industry (compared to other industries, such as beauty, medical care, etc.), facing a small minority. The industry still needs to be a professional platform with exhibitions, professional forums, on-site activities, procurement docking, and expert committees. It is difficult to start, and the pressure of business is great. What I admire is that the fragrance exhibition proposes the concept of sharing and sharing with the aroma industry practitioners, allowing more industry practitioners to participate. The theme is very easy. It leads the life with fragrance, guides more people to understand the aroma, applies the fragrance, through the market choice, launches more and better brands through the platform of the exhibition, and creates opportunities for some of the rigorous and excellent enterprises to First developed, and then led by the development of leading enterprises to drive the development of the entire industry.

Before writing this article, I called the organizing committee and talked about some of the past events of the fragrance exhibition. This year's characteristics also understand the next development direction (this is also a common problem for practitioners in the exhibition industry). Since the establishment of the Fragrance Show in 2015, the number of exhibitors has experienced a typical “prosperity and post-governance” approach, but in terms of industry professionalism, influence and participation, three-level jumps have been achieved in three years. The internationalization of exhibits and buyers at this year's Aroma Exhibition has increased significantly compared to the previous two years, and the fragrance exhibition has also received the attention and participation of many international aromatherapy doctors. Let me first talk about the exhibitors of the fragrance exhibition. The organizing committee introduced this year to Germany, France, the United States, Australia, Italy, Japan, Syria, Iran, Nepal, Jordan, Egypt, Madagascar, Bulgaria, Turkey, South Africa, Morocco. More than 200 kinds of aromatic products from Sri Lanka, India, Hong Kong, Taiwan and other countries and regions, from Guangdong, Beijing, Shanghai, Zhejiang, Gansu, Jiangsu, Yunnan, Fujian, Hebei, Henan, Sichuan, Jiangxi, Shaanxi, Xinjiang, Hainan and other more than 20 domestic provinces and cities, more than 150 planting and extracting enterprises, essential oil aromatherapy, plant care local brands (this is lazy I care most) to participate. Among them, Shandong participated in the exhibition with the regional brand of Pingyin Rose. According to my years of experience in organizing exhibitions, it is certain that the data is true. (If it is lower than this data, it means that the exhibition is difficult to hold as scheduled).咱 Talk about visitors, experience filling out the pre-registration system, complete structure, daily chemical companies, professional cinemas, medical and health products companies, food and beverage processing companies, high-end hotels, clubs, health management institutions, aromatherapists and aromatic culture Media organizations are readily available, but the source of the target buyers can be more refined. For example, the source and target of daily chemical companies and professional cinemas are different. The business model and focus of hotels and clubs are different, and the sources of these buyers can be subdivided. Because the fineness of the previous data collection will determine the accuracy of the later data analysis, it will also determine the next direction of work (in a industry that has been in business for a long time, the occupational disease is devastating, I can't stop the rhythm).
This year I consulted the most detailed about the forum. Don't ask me why, because I have to pay to participate. (The value of money is not worth it, I definitely have to figure it out). When I first saw the free interactive activities on the spot, I was already overwhelmed. The Shandong Pingyin origin promoted “in the name of roses, to the world”; the application of essential oils to pure acne products; the secret life of zealand grass (8 10 kinds of zealand essential oil appreciation; warm stone aroma lecture; new skewers - Greenland trumpet tea, black spruce, etc.; two children's economy is coming, how can aromatherapy people shake the billion-level mother-infant industry blue ocean market? Aromatic planting base OEM OEM directly connects your brand dreams and many other aroma knowledge sharing. There are more than 20 activities such as Aroma Public Welfare Initiative and China Aroma Community Conference. You think it is wonderful, then you will be Too. Young too simper, these are Xiao Hegang's sharp pointed corners. After seeing the closed forum and the guest speaker, my heart is completely grassy.

Professor Bai Hongjun from the Institute of Botany, Chinese Academy of Sciences, lectured on “Organic cultivation and extraction of lavender and roses”, and the teacher of Francon, a master of legal aromatherapy, “How to strengthen the credibility of the essential oil industry chain” - Medical Aromatherapy, Cosmetics And the expectation of the end users of the perfume industry"; Mr. Zeng Junming from the Chinese Medical University (Taiwan) gave a speech on "Chinese Medicine Collision Aromatherapy - From the Innovation of Usage to the Modernization and Internationalization of Traditional Chinese Medicine"; Iran Kashan Reza Bekhradi, a general practitioner at the Medical College School of Medicine, a researcher in the field of herbal and aromatherapy clinical trials, “Design of Individual Treatment Programs in Aromatherapy”; Reunka, Director of the Department of Cosmetics and Fragrances, University of Mumbai, India, “Medical Care Products” The topic of “Design”, Lu Shaohua introduced the design concept of pure plant skin care products from product positioning, raw material selection, formula combination and product packaging. Master of the University of Edinburgh in the United Kingdom, IFPA member Yao Yuxian, will start from the multi-dimensionality of the status, positioning, spiritual value and propaganda of the aromatherapist, and discuss with the aromatherapist how to promote the aromatherapist to become a profession. (Don't ask me how I know so carefully, in fact, if you continue to pay attention to the fragrance exhibition, you may not know less than me.) After consulting the topic of the forum, I specifically checked the Internet. The lineup of the guest speakers alone, one and a half days of forums, foreign and Taiwanese keynote speakers accounted for more than half, the domestic keynote speakers are also from the top domestic research institutes, or experts who have been studying for more than ten years. Not for anything else, it’s worth seeing these gods, not to mention that there are so many dry goods. Before I join the forum, I have to make up my fragrant knowledge (because the organizing committee reminded me in good faith, if Without basic aroma knowledge, you can participate in the aroma information sharing on the spot. It is not necessary to participate in the closed forum, and you may not understand.)

Having said that, basically the spoiler is almost the same. I am going to prepare for the bag, prepare the portable essential oils, pure dew and the plant care products that I love. Whenever I am, I have to be beautiful. This is my belief in life. Yes, there are some brands that have special promotions. Shanghai Yaqi plans to reward 100,000 new products for new and old customers. Xiangmi Valley has also sponsored the latest research nano-based cream to the Aroma Exhibition Organizing Committee. Visitors. Learn aromatherapy, know friends, and praise the fragrance to get soft. I don't know how to go to work in the next ten days. Fortunately, I have already booked the hotel and I heard that several hotels around the hotel are full.