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Market development prospects of scented candles

Landlord:17600603718  time:12-13 09:28  Click:584  Reply:0  Collection

From a traditional perspective, candles are generally used for religious, cultural and life needs. In the moment, the candles purchased at the retail end are removed from the traditional use. Modern candles are more oriented towards the direction of scented candles and wax art. The author below introduces a real case of the successful transformation of traditional candle manufacturers like aromatherapy craft candles:

       This is a manufacturer of candle products in Shanghai. In the early years, it produced traditional candle products, mainly for domestic sales and retail, and it was also a daily income. However, since China joined the WTO in 2002, the market competition has become increasingly fierce and its performance has fallen day by day. In fact, friends who know marketing will definitely say that this is not very normal. From the growth period to the maturity period, the enterprises at that time entered the recession. At this time, either transform new products or rush to leave. At first, the boss wanted to earn enough to go home to support the elderly for so many years, but he saw that his employees who had been with him for many years were unemployed and could not bear it, so they made up their minds to consider the transformation. But to say that it is not so simple to transform. After many times of deliberation and no results, he found a new path!

       It’s not a big deal to say that the new road is a scene that was met when traveling abroad: the boss’s children are studying abroad. On Christmas Eve, the boss and his wife flew to the United States to visit their daughter. When I saw a wax art shop on the shopping street, the boss went to the store for the curiosity of the peers. This can't be seen, the interior decoration and design are very delicate. Unlike ordinary traditional candles, these candles can be scented with candles. The price is even more astounding. A look other than the color is no different from its own candle. It can be sold for 30 dollars! The equivalent of RMB is a hundred-dollar candle! Is this also bought? The boss continues to consult the owner. One question was that this was the most popular aroma candle in the United States at the time. Many white-collar workers and industry elites spend money to buy such candles. Many people in the hotel, restaurant, and wedding industry are buying in bulk to create a scene atmosphere. The restaurants that can order such candles at that time are almost all expensive! The owner of the candle factory who has been working for many years has discovered the commercial sense of smell for many years. Business Opportunity: A fragrant candle that is not difficult to make is able to sell at a high price. Why can't we do it? To this end, the boss bought all kinds of candles and rushed back to China to study, and finally developed a candle with the same smell, color and quality. Exported to Europe and the United States, creating a new era of business!

        From this case, it is not difficult to see that candles are more than just a daily necessities. More in other places! For the "new version" of the candle industry, the overall development trend will be more life, which is the so-called ideal living conditions. However, as of 2013, the number of candle manufacturers engaged in mass production and specialized production in the market is small and few, while Cool Home Network is one of the few wholesalers with strong strength.

        In fact, for people in developed countries, in fact, the previous introduction also mentioned that Europe and the United States for aromatherapy candles have been a common item in white-collar life, mostly used to observe and appreciate, change the home atmosphere, aromatherapy, create a sweet fragrance, etc. Aromatherapy candles are still a blank market in China. There are almost no competitors and the market potential is huge!


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