Different from the traditional medical industry, the health industry that focuses on health management and disease prevention plays an increasingly important role in modern society. Health management services with personalized health assessment, health consultation, and disease rehabilitation are the entry points. getting more popular. However, the development of China's health industry is still in its infancy, and the contradiction between the overall lack of health service supply and the growing demand is still outstanding. The industrial potential still needs to be further explored.

In recent years, the number of diseased people in China has increased, and the problems of “sub-health” and population aging have become increasingly prominent. The health industry, which focuses on health prevention and disease prevention, is receiving more and more attention. According to statistics, China's health industry accounts for less than 5% of GDP, which is a big gap compared with developed countries. The contradiction between the overall lack of health service supply and the growing demand is still outstanding, and industrial development faces many challenges.

The health industry is in the early stages of development

Recently, the 2nd China Health Management Industry-University-Research Cooperation Summit, co-sponsored by the China Health Management Research Institute and the Beijing Institute of Life Sciences of the Chinese Academy of Sciences, was held in Beijing. At the meeting, some organizations predicted that the scale of China's health industry will reach 4.9 trillion yuan in 2017, but there is still a certain distance from the "healthy China" strategy proposed to reach the industrial target of 16 trillion yuan in 2030.

"At present, the development of China's health industry is still in its infancy." Wei Wei, vice chairman of the China Health Management Association of Industry, Education and Research, said that in terms of prevention, domestic health management companies are still mostly in physical examination, health consultation, health network services, product promotion, etc. In the primary format, the operation model needs to be innovative; in terms of treatment, although biomedicine is increasingly valued as one of the key strategic emerging industries, its development faces many constraints such as capital and technology; in the aspect of health care, there is still no uniform standard. And understanding, scattered resources, uneven, difficult to meet diversified, personalized social needs.

As an important part of the health industry, the concept of health management has only gradually entered the public eye in recent years. "The ideal health management in the future should be a systematic health insurance service system that provides a full life cycle." Wang Zhanshan, secretary general of the China Health Management Industry, Education and Research Alliance, told reporters that the market-oriented development model and path of China's health management industry are relatively lagging, especially It is the compliance and effectiveness of chronic disease prevention. There are still many obstacles to avoid from concept to policy and from theory to practice.

Compared with medical treatment, people are more and more willing to pay for health management projects involving behaviors and lifestyles, experiencing scientific, systematic and humanized forward-looking health services. “The health industry is not a narrow industry. It is an industrial system directly or indirectly related to health, and it is a complete industrial chain that spans the production of health products to the supply of health services,” said Wang Zhanshan.

Industry, education and research help health management

Invigorating the health industry with health management, building a positive and healthy life concept, and improving people's quality of life, it is also a new engine for expanding the huge elderly population and chronic diseases into domestic demand and promoting development.

According to Guo Qing, vice president of Zhejiang University of Traditional Chinese Medicine, good health management has a “three-step”: the first step is health testing and information collection, forming a data foundation; the second step is health risk assessment and evaluation, from multiple dimensions. The evaluation of the risk factors that cause physical illness; the third step is health intervention and promotion, and constantly explore and improve the healthy lifestyle of the whole people.

"The emergence of health management is a change in concepts and lifestyles, as well as a change in the mode of diagnosis and treatment of diseases. This also determines the potential for the development of the health industry." Guo Qing said that in November last year, the total investment was 1 billion yuan, located in Zhejiang. The Jiangnan Health Culture Village of Tonglu Fuchun Mountain Health City officially opened, which is the result of joint efforts of the government, enterprises, institutions and other parties. The cultural village combines the concept of health care of traditional Chinese medicine with modern health management methods, independently researches and develops the “Jiangnan Health Promotion System” and integrates health interventions into daily life. How will the development of the health management industry be continuously updated and improved in the near future? This opportunity and challenge is also something that Chinese aromatic industry people need to face together. As a medical auxiliary product popular in Europe and America, aromatic products play an important role in family health care. In the past two years, the application of aromatherapy, natural therapy and essential oil aroma has been more widely recognized and widely used in China.

“The social demand for health management is constantly expanding. Relevant departments should accelerate the promotion of top-level design and build a platform for cooperation between industry, universities and research institutes to contribute to the development of health management industry and the transformation of health management academics, scientific research achievements and new technologies,” said Wang Zhanshan.