Mr. Wang Shaoyun, the head of China International Aroma Industry Exhibition (hereinafter referred to as “Aroma Exhibition”), Mr. Lu Shaohua, Director of the Aroma Exhibition Committee, and Chen Yidie, Assistant of the Aroma Exhibition Project, at the Hilton Beijing and the UK on the afternoon of October 9, 2018. Pauline Allen, CEO of the International Society of Aromatherapy Therapy (IFA), met with colleagues and conducted in-depth communication on the follow-up cooperation between the two parties.

   During the period, Wang Yuyun introduced the development history, positioning, theme and development goals of the fragrance exhibition, the vision planning of the business wealth community, etc., and demonstrated the data analysis map of the 2018 fragrance exhibition and the new exhibition website of the fragrance exhibition (www.ciaie). .com.cn) design architecture and application path. IFA officially decided to participate in the 2019 Fragrance Exhibition. During the exhibition, it will conduct exchanges and brand promotion through various methods such as blind testing of essential oils, massage experience, and public welfare propaganda.

IFA was founded in 1985.

      This meeting with Pauline Allen gives us a more comprehensive understanding of the development history of IFA, the organizational structure of the Institute and its next development goals in China. During the discussion, Lu Shaohua introduced the development of aromatherapy in China and talked about the efforts of Chinese aromatherapists in integrating Chinese medicine concepts with aromatherapy. Pauline Allen showed great interest in this and said that in the communication with the students in the past, many of them were systematically trained in traditional Chinese medicine, and then studying aromatherapy was to The methods of diagnosis and treatment complement each other and carry out fusion innovation. Pauline Allen also expressed his pleasure to make a positive effort to further promote the aromatherapy education in China and promote the integration of Chinese medicine concepts and aromatherapy with the help of the fragrance exhibition platform.

      We also sincerely hope that in the near future, China will be able to experience a wealth of traditional Chinese medicine expertise, as well as systematic experience in the application and application of foreign aromatherapy, as well as professionals with the ability to integrate and establish Chinese characteristics. The aromatherapy education and application system is of far-reaching significance for promoting China's great health strategy.

     In addition, IFA has always been committed to public welfare.

     In the communication, Pauline Allen expressed his desire to bring aromatherapy into China's old-age care institutions, and to realize the aromatherapy care for the Chinese elderly in the form of volunteers. Here, the organizing committee, as a medium, issues an invitation to those who have the resources to enter the old-age care institution or who are interested in volunteering in the public welfare undertaking, and contact the organizing committee. We will complete the interactive work of information without compensation. Organizing Committee Email: ciaie@expobj.com

After five years of accumulation, we also visited a large number of enterprises, brands and aromatherapy institutions. We boldly made an idea. The future trend of the aroma industry is in application. The future of aromatherapy is to enter the family. This is proposed by China. The big health strategy is highly compatible. One of the sub-themes of the 5th Aroma Exhibition Concurrent Forum will focus on the practice and case of aromatherapy in home care applications.

       From April 12th to 14th, 2019, the 5th Aroma Exhibition will be held at the Shanghai Everbright Convention & Exhibition Center. We will redefine beauty and health as our development mission, continue to integrate fragrance into life, and lead the development goal of aroma. We will continue to popularize aromatherapy knowledge and promote aromatic products, and strive to introduce aromatic products such as essential oils into mainstream consumption in China through long-term efforts. The market integrates aromatherapy into everyday home care.

      Sincerely invite you to participate. The previous information can be found at www.ciaie.com.cn.