“Today's cosmetics market is geared towards health, health and anti-aging,” the Dutch Import Promotion Center mentioned at the beginning of its report on trends and marketable cosmetic oil reports.

In fact, when buying beauty products, people are now looking for more beautiful shades than lipsticks or beautiful moisturizers. They need cosmetics with greater goals, whether it's improving skin texture, relaxing, or improving supply chain sustainability. Moral shopping is now a growing trend, and we have a pioneer in aromatherapy, thanks to this.

As consumers turn to the preference for safe and effective natural cosmetics, essential oils become more common in beauty products. Currently, they are mainly used as perfumes, but more and more cosmetic companies are adding essential oils to their mixtures for their therapeutic properties. In fact, they are natural and often organic, which is another benefit.

This satisfies a need. According to the Import Promotion Center, consumer interest in natural skin care and aromatherapy has prompted the development of new cosmetics. Brands now include essential oils to address certain diseases or problems, and consumers are willing to pay more for these high quality products. Products containing essential oils are usually sold as "aromatherapy" cosmetics. These include bath salts, hand creams, moisturizers, perfumes and lipsticks.

“These products add essential oils to common cosmetics, bath salts and skin care products,” explains the Import Promotion Center. The added aroma also means that the product has the added benefit that it is more pleasant to smell than normal products and that the essential oils can be beneficial to the skin as well as having a relaxing or regenerative nature.

Popular aroma

Some essential oils are more popular in cosmetics than other essential oils, usually because of their aroma. According to the Dutch report, consumers prefer “simple, woody, fresh fragrance”, preferably through 100% pure essential oils. However, you need to know that in order to reduce production costs, many companies use synthetic oils such as sandalwood, guaiac, vanilla, dawana, chamomile, jasmine, cattail, rose and tuberose. These compositions do not bring the natural effects of true essential oils to the skin and often cause irritation.

Health, well-being and cosmetics

Cheap cosmetics often have a negative effect on the skin, causing the skin to dry, peel off and cause poor skin tone. Some products also contain chemicals that have a more serious health impact, namely parabens. These antiseptic chemicals are found in shampoos, conditioners, creams, lotions, facial and shower cleaners and scrubs that cause endocrine disorders, developmental and reproductive toxicity, allergies and immunotoxicity.

To ensure the safety of your cosmetics, natural products are recommended, especially when they contain high quality pure essential oils. With these, you may also improve your health and well-being, because some essential oils are sometimes used on this rose to reduce stress, while others such as tea trees are preservatives that protect your skin. infected.

Environmentally friendly and socially friendly choice

“Organic and fair trade are becoming more and more important in the cosmetics industry,” the Import Promotion Center explained in its report. “The fair trade cosmetics market is taking off, especially in France and more recently in the UK. This trend has led to an increase in the number of fair trade certification components, often combined with natural or organic labels. Some fair trade essential oils are also on the market.”

Ethical procurement is also improving, retrospective, more direct procurement and “storytelling”. This means that consumers can rest assured that their products are created in the right way, and the ingredients used will not cause harm during the extraction process. Essential oil suppliers are increasingly aware of the importance of environmental and social sustainability. Therefore, there are protective efforts to protect essential oils from threatened areas.

Copyright © Quinessence Aromatherapy Ltd 2014. Author: Sue Charles